--- title: Corporate Supplier Diversity Database Elevates Events through Digital Transformation description: "Marketing case study for digital transformation: BMW Supplier Diversity XChange event gets a new HubSpot CMS website and digital directory to elevate the event." image: https://digital.stratagon.com/hubfs/2022%20refresh/Case%20Studies/BMW%20Supplier%20Diversity/BMW%20Case%20Study%201200%20x%201200%20(1).png --- # Corporate Supplier Diversity Database Elevates Events Through Digital Transformation --- ###### CLIENT BMW Supplier Diversity ###### OUR EXPERTISE [HubSpot Partner Solutions ](https://digital.stratagon.com/services/hubspot-partner-solutions?hsLang=en) [Website Design & Development ](https://digital.stratagon.com/services/website-design-and-development?hsLang=en) [Experiential Marketing ](https://digital.stratagon.com/services/experiential-marketing-strategy?hsLang=en) ###### GOAL/OBJECTIVES Develop a strategic plan to support the BWM Supplier Diversity XChange event through an updated website, digital business directory, and support for event activation. --- ![BMWLogo_inverse](https://digital.stratagon.com/hubfs/BMWLogo_inverse.svg) 3,000 Supplier Directory Views ###### RESULTS ## Refreshed Website + Directory Boosts Engagement The [new website](https://www.bmwsupplierdiversity.com/) with advanced design and development now aligns with the brand and BMW XChange materials, while the corresponding [Supplier Directory](https://www.bmwsupplierdiversity.com/directory) serves as a center point for all diverse exhibitors and Tier 1 Suppliers/Community Partners to drive collaboration.  ### 19K #### Views Of refreshed website within 6 months of launch ### 3,283 #### Visits To new supplier directory of Tier 1 and diverse businesses ### 3 #### Minutes The average amount of time per page view of the updated website ![BMW Case Study image 1](https://digital.stratagon.com/hs-fs/hubfs/2022%20refresh/Case%20Studies/BMW%20Supplier%20Diversity/BMW%20Case%20Study%20image%201.jpg?width=2000&height=1125&name=BMW%20Case%20Study%20image%201.jpg) ### BMW Supplier Diversity is a division within BMW of North America that hosts one of the nation’s largest annual supplier diversity events, Supplier Diversity Xchange, to bring together BMW’s Tier 1 suppliers and diverse companies consisting of women-, minority-, and veteran-owned businesses, and they needed a digital transformation for the event. ###### THE CHALLENGE #### The existing website did not convey the “why” or value behind the event. It was lacking visual appeal and did not align with the modern aesthetic of the high-attended event. Plus, the supplier directory was not user-friendly or mobile-responsive for event attendees. The BMW Supplier Diversity team needed to drive digital engagement during the BMW XChange event, so they needed to ensure every digital asset could provide the best experience for all attendees, both Tier 1 presenters and Diverse Suppliers.    The annual event brings out thousands of exhibitors and suppliers each year, so they knew as they continued to scale, they needed a refreshed website to elevate their brand and digital presence along with a directory that allowed Tier 1 suppliers and other diverse businesses and exhibitors to find each other to drive partnerships and community. They needed a strategy to improve digital engagement and drive event support through an updated website and digital supplier directory. ![BMW Place Holder (1)](https://digital.stratagon.com/hs-fs/hubfs/BMW%20Place%20Holder%20(1).jpg?width=2000&height=250&name=BMW%20Place%20Holder%20(1).jpg) ###### STRATEGIC ACTIONS ## Improved UX Drives Digital Operations BMW Supplier Diversity Group partnered with Stratagon for a revamped website on the HubSpot CMS to improve its professional appearance and. align with the BMW brand.  This also included a refreshed digital directory (to replace a previous clunky print version) for diverse businesses and Tier 1 Suppliers/Partners, featuring a filterable list using the HubSpot HubDB database on the backend. These initiatives established a digital foundation for the event and boosted supplier engagement. ![01](https://digital.stratagon.com/hubfs/2022%20refresh/Case%20Studies/CoreMedical%20Group/01.svg) ### Strategize Strategically draw in prospective students *and* their parents ![02](https://digital.stratagon.com/hubfs/2022%20refresh/Case%20Studies/CoreMedical%20Group/02.svg) ### Redesign Design and develop a new website for optimized user experience (UX) ![03](https://digital.stratagon.com/hubfs/2022%20refresh/Case%20Studies/CoreMedical%20Group/03.svg) ### Build Using HubSpot CMS and HubDB, construct the site and associated directory  ![04](https://digital.stratagon.com/hubfs/2022%20refresh/Case%20Studies/CoreMedical%20Group/04.svg) ### Launch Publish XChange Website and Directory to drive digital event engagement ## Curious to see what digital transformation can do for your organization? 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